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Brave search ads6/23/2023 ![]() There are no ads at the moment, and I find the results clean and easy to read. ![]() Searches work as you’d expect, with a ranked set of results and options at the top to focus the results on images, news, and videos. Happily, Brave Search passed my initial litmus test-knowing that a search for “tidbits” should put TidBITS above a Florida sandwich shop, even without knowing anything about me, unlike Google. Brave soon moved Brave Search into public beta, and that’s where we stand now. It probably didn’t hurt that Brave was upfront about how Brave Search was in beta-it wasn’t pretending to be a finished product. Now and then, I’d find myself sending a search directly to Google after Brave Search didn’t find what I wanted, but it passed the annoyance test that Ecosia and DuckDuckGo had failed. And you know what? It was pretty darn good. When Brave first released Brave Search in private beta, I jumped at the chance to try it. I’m all in favor of privacy, but not at the expense of frequent search failures. Ecosia relies on Bing, just like DuckDuckGo (which I’ve tried and discarded in the past as well), so I gave up and went back to Google. But too often, I’d find myself questioning its results or knowing they weren’t what I wanted. It’s not that it didn’t work, nor did it always provide poor results. So when Apple made it possible to use the Ecosia search engine from Safari’s address bar late last year (see “ Apple Releases Apple Fitness+, macOS 11.1 Big Sur, iOS 14.3, iPadOS 14.3, watchOS 7.2, and tvOS 14.3,” 14 December 2020), I decided to give it a try. Nevertheless, there are times when I get tired of thinking about Google tracking my Web searches and bundling that information into my online dossier-check My Activity to see what Google knows about you. Other subsidiaries of Google’s parent company Alphabet, like healthcare innovation company Verily and the self-driving car firm Waymo, offer a vision of a better technology-enabled future. Though I don’t use either, Android and Chrome OS have made a positive impact overall, too. (Unlike other companies I could mention.) To varying extents, I like and use Google Search, Gmail, Google Docs, YouTube, Google Maps, Google Photos, and Google Translate. ![]() I’m not as perturbed by Google’s business model as many people are because I think Google services generally make the world a better place. But DuckDuckGo has acquired only 0.6% of the market. For some people, that’s become anathema, pushing them to switch to DuckDuckGo (also based on Bing, see “ Search in Private with DuckDuckGo,” 20 August 2014). That’s because Google’s business model revolves around tracking and profiling users and then using that information to underpin the targeting of ads. Is there room for a new search engine, such as the just-announced Brave Search? Perhaps, if it can combine quality search results with a focus on privacy. According to StatCounter, Google has 92.49% of the worldwide search engine market share, with Microsoft Bing second at 2.31% and Yahoo Search (based on Bing) at 1.53%. Google has risen to its position of dominance in the tech world on the back of its search engine, which has no effective competition.
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